Awareness of pollution and climate change is at an all-time high
In 2019, the world experienced one of the hottest years on record. Venice flooded to unprecedented heights, glaciers continued to melt and accelerate sea level rise, and an inefficient disposal system has resulted in trash islands twice the size of Texas. The good news is, people acknowledge that climate change is a real threat and are more aware than ever about the impacts of air, water and plastic pollution.
People are responding by making life-altering behavioral changes (going zero waste), but that's only a small piece of the greater pollution pie
According to a study conducted by The University of Michigan - waste only comprises 2% of total U.S. greenhouse gas emissions. While people adjusting their consumption habits is positive, companies and our petroleum-based energy infrastructure neglect to make changes to address the waste and pollution that goes into creating consumer products inclusive of manufacturing, industrial processes, and waste.
Manufacturing pollution varies based on the material, rendering some eco-friendly products as not eco-friendly
For example, the Ministry of Environment and Food of Denmark conducted a study comparing the manufacturing waste of a reusable cotton bag and a plastic bag. In order to meet a "reuse quotient" (or number of times needed to reuse an item to validate not using a disposable plastic), you would need to reuse the cotton bag 7,100 times to equate the amount of carbon emitted into the air with one plastic bag. This example shows that we need to implement energy efficiencies at numerous
The common denominator across the entire pollution pie
Petroleum. Carbon dioxide and methane come from fossil fuel, petroleum, in both manufacturing and consumer waste. Hence, our concept to pivot Planet Pods to solve for the green manufacturing. Our research and development led to the unveiling of energy pollution and the significant amount of carbon emissions that happen on the backend, and to not solve for manufacturing is to limit our action to 2% of the problem.
While companies have seen and marketed to the consumer response to plastic, we need to evolve the public notion that the problem isn't singularly plastic, it's petroleum.
Green Manufacturing replaces petroleum with renewable energy and plant-based substrates
By re-concepting product formats to replace wasteful petroleum-based components with plant-based materials, we can make it so disposed packaging degrades easily and without harming the environment.
For our production, we’ll implement renewable energy sources, such as solar, to alleviate our reliance on petroleum fuel.
Finally, rather than shipping transcontinental, we’ll station our manufacturing in the US.
We are at a point where if we don’t make drastic changes, then our world will begin to look a lot different within just a matter of years
Right now petroleum is the most common source of energy for producing consumer products, and with more people comes more demand for product, and subsequently more emissions. As our population grows and effects of climate come closer to home with receding coast lines, droughts, wildfires and more.
Corporations continually neglect to implement structural changes to improve their carbon output, and thus their lack of movement has inspired our focus and commitment to removing our reliance on petroleum.